Small Business Marketing Consulting in St. Louis
I have an uncommon breadth of experience in digital, print & event marketing efforts. With ten years of marketing team leadership experience in B2B+B2C environments, and seven years of small business consulting, I'm adept at helping brands and businesses find opportunity - and grow - using a range of paid media, organic, social media and in-person practices. I'm great at collaborating with internal marketing teams, as well as directly with business owners.
I thrive on an analytically driven approach to success, but I also bring a creative twist to the table. This combination allows me to contribute in unique ways across both the strategic and creative sides of marketing, ensuring that campaigns are not only data-backed but also engaging & interesting.
I live in Saint Louis, Missouri, and have worked with over 25 small businesses owners & brands across the country.
More detail on my background below!
SKILLS
[Hands-On Experience]
Paid Digital Advertising / PPC
AdWords, Bing, Socials
Content Creation
Blogs, Articles, Press Release, Videos
SEO / SEM Analysis & Counsel
Channel Marketplace Development
Amazon, eBay, Rakuten, Etsy
Social Media Management
Paid & Organic
Email Marketing Strategy / Analysis
Data Analytics [GA4, SEMRush & more]
Drawing Qualitative Actionables
Leadership & Professional Coaching
Print Marketing Design & Distribution
Postcards, Catalogs, Magazine Ads
General Brand Counseling
& Marketing Principles
My Story & Background
I've had a diverse career journey. After thriving in customer care departments for Apple and Dell during my 20s, I served as the Director of Marketing at Way Technology for 10 years, an enterprise with multiple eCommerce, service, software development and retail brands. This role exposed me to a wide range of products and industries very quickly, teaching me the crucial lesson that what works in marketing for one brand or product may not always work for another.
In 2017, Way Technology launched UnifiedSEM, a consulting arm that provided marketing services to small businesses across the country. In this endeavor, I led a talented team of paid search analysts, graphic and web designers, and social media experts, while also working directly with business owners to track and discuss campaign deliverables and results. We worked with clients in service, restaurant, eCommerce, retail and nonprofit sectors. This experience deepened my understanding of different business models and further expanded my expertise across industries, enhancing my ability to craft tailored marketing strategies.
Since early 2023, I have been providing strategic marketing services to several small and mid-sized businesses. While my primary focus for most clients is paid media [PPC] advertising, my experience allows me to identify & communicate opportunities across the entire marketing funnel. I’m always happy to tailor my approach & time investments to meet each client’s needs.
All of my work is hands-on. I personally conduct analyses, execute in-platform tasks, and communicate findings directly with clients. Brands benefit from my comprehensive, end-to-end understanding of the strategies required for success, as well as the assurance that their projects are not being delegated to less experienced hands.